Skip to main content

Introducing the Team.......Paul Wright

We continue our series introducing you to the team behind Hochanda, and share their creative side of life.

It was such a pleasure to chat to Paul and see some of the fabulous things he's created.  It's so interesting, and certainly explains why Hochanda is such a passion for him:



1.  Hi Paul, it's lovely to have a chance to ask you questions, and find out about your love of crafting - when did you find your love of being creative?

Since a small boy I have loved crafting. When I was 6 years old my mum bought me some rubber Toby Jug moulds and a bag of plaster of paris . I loved making theses ornaments and then painting them .... Very 6 year old badly ! ...yes they were truly awful, but I didn't realise that at the time . Anyway I then went round to all our neighbours and sold them . So I guess the seeds of becoming both a passionate crafter and entrepreneur were sown . Thinking back, as I wasn't very bright, and went to a secondary school which focused on practical rather than academic subjects, and I found I loved woodwork . As well as acquiring basic woodworking skills I was taught to use a wood turning lathe . Also like most children in the 50's and 60's we all became devotees of Blue Peter and Tony Hart and also loved doing the projects shown on T V using everyday household objects, like discarded egg cartons , toilet roll cores and never forgetting the then famous sticky backed plastic ! My triumph was to make the Tracy Island project ....no don't ask . So in summary in my early life crafting featured very prominently and now I am a senior I am returning to my childhood passions and interests , hence the fulfilment of a dream ......the launch of Hochanda so I can share the thrills , passion and total satisfaction of completing a craft project or skill, whatever they may be, with as many people as possible. 


2.  You have so much experience in the world of Shopping Television, how, and why, did you get involved in this sector initially?

As mentioned I guess I am both an entrepreneur and a born salesman at heart , skills inherited from my mum who was crazy , eccentric , bohemian , creative and most definitely a born saleswoman . How she ever raised my brother and I is a miracle but I loved her so much . So as an entrepreneur I have invented a variety of products down the years, each has its own story to tell from the Shop Box - a folding lightweight plastic box to replace supermarket throwaway bags , Dream Wizzard the miracle pillow that could save your marriage , the International King Chef sausage maker , never eat a sausage again that you don't know what's in it and so on and so on ......However all the products, though unique, really needed to be demonstrated to sell and so I found myself renting stands at the Ideal Home exhibition and all the country fairs and putting on my own selling street theatre show - where the applause was to get people to but my product ! With 4 children my wife finally put her foot down, and said no more to being away from home , her and my children for weeks on end and travelling the length of the country - or else ! So.....I began a unique mail order catalogue called Ideal Home Mail Order . This was a fantastic success which I started in 1989 . When creating mail order advertisements there was a process Headline , Picture , and the PriceOffer and I found I had some skill creating compelling selling product descriptions and copy which is truly a black art . In the early 90's QVC, the American TV shopping channel, appeared in the U K . I saw an opportunity to take all my unique products, which by that time I was selling in my catalogue as well as off the page advertisements in national newspapers and magazines, and return to my roots of live demonstration selling but using T V to talk to people, rather than renting stands at shows up and down the country . I launched Ideal World Shopping Channel the UK's second live interactive TV shopping channel which was, and continues to be, a huge success . Whilst Ideal World sold general merchandise, in 2003 I launched a second   TV shopping channel dedicated to selling craft items - having first tested the concept on the main Idea World channel . This dedicated craft channel was, and indeed remains, Create and Craft and this has been especially successful . I decided to retire in 2013 and sold the business and played golf and began crafting again but soon got bored and wanted one last challenge .....
When you retire there are so many things you want to do but have never had the time during your working career . I discovered many retirees like me wanted to paint , do woodworking projects , learn to knit and crochet ,etc , etc .a seemingly endless list of different crafts , hobbies and arts skills all of which could become challenging , absorbing but most importantly satisfying . The big problem is where can you go to review and learn these new crafts ,hobbies and art skills and get inspired and involved . Simply that's why I decided to reactivate my career and hopefully get all people irrespective of age or gender inspired and involved in a craft , hobby or art skill by launching Hochanda . Doing something personal and creative opens the door for people to share their newly acquired skills and experience with others and make new friends . How cool is that in today's mad mad world ! So where did all this passion for getting creative come from ? My mum of course .


3.  So, your have been tempted out of retirement to bring us Hochanda and a world full of crafts. You obviously have a passion for crafting, where do you think this originated from?

Oh boy Yes , Yes And Yes again ! I can't draw or paint and would like to have a go . I used to do pottery at school and would love to take that up again particularly to throw a pot on a wheel . And lastly take up Willow Weaving . The list is endless for me and I know each activity promises its own fabulous fulfilling journey ! 

4.  I love the wood turning pieces and the beautiful marquetry box, they are really impressive.  Is this something you studied?

Back in the day when you were not academically bright you went to secondary modern school where the focus was on teaching practical skills rather than pure academic skills . So I guess this , and being naturally good with my hands lent itself to making things which we now label Crafting. I have always loved working with wood in particular . For me there is something magical when working with all the different variety of wood , their grain , colour , hardness etc. I therefore tended to follow wood based crafts which led me to cabinet making and wood turning in particular.


5.  It's so touching that your marquetry box is used and loved - do you enjoy making things that are practical, beautiful and tactile?
There is nothing in this world in my opinion more satisfying than creating and making, a very personal and fulfilling object whatever it may be . Of course many times you make something and either gift it to someone or sell it . For me personally, it's a truly personal experience , for example I made a marketery fire guard for my mum when I was about 10 years old . Looking back , it wasn't perfect by any means, but I made it and my mum loved it, and it remained her prized possession until the day she died . For her it was an expression of pure love . Did I mention she was eccentric ? So how gratifying is that . Simply the best in my opinion.
 
Thank you so much Paul, it was really interesting learning where the passion for bringing Hochanda to our screens originates from.  Your mum sounds like she was a brilliant lady!  Good luck trying all the crafts on your list - I know there will be many readers out there who have a "to do" list just as long.







 





Love crafting like Paul? Tune in to Hochanda every day 24/7 for lots of fun and crafty demonstrations! Watch our programmes live > Hochanda.com

You can also tune into Hochanda on Freeview channel 39, Sky channel 663 or Freesat 817.

Popular posts from this blog

Tonic Studios Joins Hochanda!

Join the Celebration!  Tonic Studios have joined the Hochanda family, and to welcome them we will be launching a week extravaganza from the 30th March at 8pm - 9th April 8pm. Expect lots of brand New Products, Exclusive Mega-deals, Giveaways, Offers and more!


Who Are Tonic Studios?
Tonic Studios specialise in creating innovating die cutting, stamping and scrap-booking products for the paper craft community. With a passion for design and manufacture, they have an extensive range of products which allow you to build a collection of top quality craft projects. In the 15 years since Tonic Studios has been established the product design team has developed many products to provide additional user utility. Tonic's ever expanding range of dies has helped bring us to the forefront of paper crafting with some of the most detailed, versatile dies available on the market. Tonic has expanded its knowledge of crafting products over the last few years to create a new brand of products called Nuvo.…

Over £2000 Worth Of Prizes To Be Won At The Festival Of Quilts!

We are attending the Festival of Quilts 2017 and we're giving you the chance to win some amazing prizes.  Subscribe to our mailing list below to be entered into the draw and see below for details of the prizes. You can also enter the draw by visiting us on stand D5 during the event.
Loading...
1st Prize - Husqvarna Viking Designer Jade 35 Sewing & Embroidery Machine with 5 year warranty - WORTH OVER £1000

2nd Prize - An amazing bundle of products by Threaders (Crafter's Companion), Aly's Stitchy Fingers, Daisy & Grace, Pink Ink Designs, Kleiber and GMC - WORTH OVER £500

3rd Prize - Slimline Lamp by The Daylight Company -WORTH OVER £100
4th Prize - Garment Steamer by House of Alistair - WORTH £99.99
We also have a number of runner up prizes from Crosspatch, Angela Daymond, Colouricious, Crafty UK, Empress Mills, Juberry, Quilters Trading Post, Quilting Antics and Totally Patched.
Tune in to our Daisy Chain Designs show on Friday 18th August to find out if you've won …

A Fantastic Weekend For Our First Ever Live Roadshow at Create It!

Our first ever live roadshow at Create It, Kent Event Centre was a huge success! On behalf of all our team members at Create It- from producers, buyers, to TV operations and TV presenters, we had a great time.

All team members did a fantastic job of ensuring everything was prepared and ready for everyone who attended the show, to have an enjoyable, interactive experience from the very entrance. We can't keep it to ourselves just how amazing the two day craft show was, so even if you did miss out this time you'll still feel apart of it with what were are about to show you!


From 9am both Saturday and Sunday, the show was ready to open it's doors to all ticket holders. With large space to walk about freely, craft lovers had the chance to glance around their favourite craft stalls, sign up to Make and Take's to attend later on in the day and grab a cake and coffee ready for our first show of the event to begin.








By 12 midday, the showground was packed with excited faces all ar…